A DAY IN THE LIFE

“Owning a Tailored Living franchise was the life-changing opportunity I was looking for. Their leadership, industry expertise, and unique culture enabled me to create a truly extraordinary family-owned business.”

– Jackie P., California

In your new role, there are four common components that will make up your workday:

Marketing & Networking

  • Build relationships with industry partners (e.g., interior designers, contractors, real estate agents) to generate referrals
  • Implement the HomeRun Local Area Marketing Program Toolkit to generate leads

Sales Consultations

  • Meet with customers at their home or office to take measurements
  • Utilize our proprietary 3D software to custom-fit our product to meet the customer’s specific needs and tastes
  • Provide samples and other marketing materials to help the client decide on their best options

Administrative

  • Update and track your leads and projects in Touchpoint (CRM)
  • Order marketing and business materials through HFC preferred vendors

Project management

  • Track ordering, shipping and installation schedules
  • Follow up on completed jobs to be sure customers are completely satisfied

The Benefits of Strong Partnerships And Buying Power

Tailored Living implements an outsourced manufacturing model to reduce operational costs to the franchisee. We are able to find and form partnerships with the highest-quality, most influential vendors and brands. This uniquely positions Tailored Living above many other franchise businesses in terms of profit margins. Additional benefits of outsourcing production:

  • Collective buying power
  • Alliance of vendor partners keeps Tailored Living ahead of style and trends
  • No need for large inventories — order on a project-by-project basis
  • Industry expertise from vendor partners lets us have a competitive advantage

PRODUCTS FOCUSED ON CUSTOMER NEEDS

Life-Changing Calm

Our clients say that our custom installations “changed their lives,” transforming chaos into calm and lowering stress with our innovative custom organization and storage solutions.

Product Personalization

In an industry that is largely commoditized, Tailored Living offers solutions that are specifically suited to a client’s individual needs. Thanks to our proprietary design tools and unique product channels we can offer clients a wide range
of options.

Eco-Friendly

Our Tailored Living product line is made from recycled and sustainable materials that meet the growing demand for eco-friendly products. Our raw materials have been certified as Environmentally Preferable Products by Scientific Certification
Systems, a neutral third-party environmental testing and certification organization.

MULTIPLE REVENUE STREAMS

The Value of Commercial Accounts

One major advantage of being part of a large network of franchisees is our ability to create national contracts with commercial businesses including restaurants, hospitality, healthcare, schools, office and government buildings, condos, retail,
property management and new construction. Our vendors are happy to assist with large projects as well as multiple-locations projects, including reading blueprints, measuring, suggesting customization options, all to ensure a successful outcome.

Local businesses are a vital resource stream as well, helping small business owners maximize their facilities to improve their bottom line.

Build the Brand with Marketing

National Marketing Program

The primary purpose of Tailored Living’s National Advertising Fund (NAF) is to increase top-of-mind awareness for the brand which includes an active presence in the digital world. Your NAF dollars are used for national campaigns that support you locally.

  • A strong digital plan is in place driving millions of eyeballs to the brand to drive brand awareness at both the national and local level.
  • Effective email campaigns keep you connected with your customers.
  • National Social Media (Facebook, Instagram, blogs) drive brand awareness, nationally and locally.
  • Professional product photography and consultation shots are used in marketing templates and implementation guides for your local campaigns.
  • We also drive more appointment calls to our franchisees and monitor national campaign performance with the latest technology, learn more here.

HomeRun — Turnkey Local Area Marketing Toolkit

Tailored Living has a comprehensive suite of local area marketing tools for your use. We leverage the scale of Home Franchise Concepts combined purchasing power to provide the best platforms, pricing and services levels for you.
HomeRun is a streamlined game plan consisting of Pay-Per-Click (PPC), social media, local reviews, online directory management, email campaigns, and organic marketing that ensure your local business will be found.
HomeRun also provides pre-approved vendors, dynamic dashboards to review your analytics, brand consistency and coverage across our system and the ability to customize with your own messaging, photos and offers.

Digital is the foundation to drive awareness for the brand. 97% of customers turn to the internet to research a home service provider in a local area and eventually purchase a product or service. It’s important your local business is found online. The HomeRun toolkit
includes Google Premier Partners that will set you up for digital success.

Drive your local business with HomeRun!

homerun — organic

Our HomeRun marketing print portal houses an arsenal of tools for every local marketing need. Our custom print portal is designed to be a one-stop marketing shop for customized marketing pieces.

Key Components of Organic Marketing:

Networking

Networking establishes community relations and gets you involved with activities and events to meet connectors who can help build your business.
(e.g. Chamber of Commerce)

Canvassing

The two most important goals of each canvassing effort should be to collect instant qualified leads and gather data on interested homeowners for future contact. (e.g. door hangers)

Local PR

The goal of Public Relations is to get free press by creating news-worthy stories about you and your business.

Referrals/Repeat Business

Word of mouth is the most trusted marketing tactic. Gift Certificates and Thank You cards keep you top-of-mind with your customers.

Yard Signs

Yard signs strategically placed in approved areas of your community, and on the lawns of sold clients are one of the most inexpensive and effective methods of building product and brand awareness.

Home/Trade Shows

Home shows offer four important and completely independent benefits: Hot Prospects, Casual Interest Suspects, Networking with Home Improvement Professionals, and Guest Speaker Opportunities.

Vehicle Wraps

Your truck is not only your mobile workshop; it’s an eye-catching rolling billboard. It promotes your business 24/7.

**Click to see images above**

homerun — digital

Key Components of Organic Marketing:

PPC Pay-Per-Click

Our PPC partner will collaborate with you to create territory specific pay per click campaigns that will drive leads to your business and position you in one of the top 4 positions in paid search.

Social Media

It is important to have an active social media presence as that is a direct reflection of your brand.

Review & Listing Mgmt

Customer provides review with a single link and automatically posts to social sites. With our Google Premier Partner you will have a consistent business listing on over 70+ online directories.

**Click to see images above**

homerun — local website

Why do you need this?

Local Website

Your local Tailored Living website will be your online storefront for prospective customers. You will be able to introduce yourself and the company and invite customers and prospects to schedule in-home consultations.

**Click to see images above**

Training & Support

Becoming an Expert

The vast majority of our franchisees have no prior experience in home organization sales, design or installation. All you need is a good work ethic, a great attitude and the desire to succeed. We will take care of the rest.

Thorough Classroom Instruction

The road to becoming a home organization specialist begins with our extensive classroom training currently taking place via Zoom, with hands-on installation training at our Training & Experience Center centrally located in Dallas, Texas. From the start-up of your Tailored Living franchise through the entire life of your business, Franchise Support and Training teams partner with you to help you achieve your goals.

The Franchise Support’s mission is to help Franchise Owners be more successful in their businesses. With more than 60 years of combined experience, our team knows the business model and how to help you grow your franchise.

Franchise Support and Training are the two prongs of Franchise Operations:

Franchise Support

  • The Support Specialists are the day-to-day tactical side – the “help desk” is available to keep Franchise Owners moving forward, no matter what the time zone.
  • Our Regional Support Managers offer in-house, performance-improving training with specific coaching modules, ongoing education, and improved accountability with one-on-one strategic coaching.

Training

  • We offer 3-weeks of extensive training several times throughout the year to accommodate new franchise owners coming on-board. Our expert training staff provides highly personalized and informative training from immersive product knowledge and sales, to comprehensive local area marketing programs and installation support. See upcoming dates below:
  • May 3-21, 2021
  • July 12-30, 2021
  • Sept 13-30, 2021
  • Nov 1-19, 2021

BUSINESS SUPPORT

Tailored Living has some of the most comprehensive marketing, training and ongoing support programs in the franchise industry, including:

  • Regional Support Managers on your time zone
  • Regional workshops and marketing seminars
  • Monthly Continuing Education webinars
  • Monthly Drawing Board design webinars
  • Weekly marketing and support newsletter, “Happy Friday”
  • Annual International Convention
  • Professional in-house technology solutions experts
  • National Key Accounts to assist with Commercial Business
Business Extended Support & Training Program
  • Starts immediately after 3-week training course
  • Proactive coaching program provides smooth transition to the field
  • Helps you follow the Tailored Living business model from day one
  • Proactive “Point of Sale” support with dedicated design specialists who help you through an apprenticeship program, reviewing every design and offering presentation prep and coaching to improve sales success
  • Help you setting income and business goals for the first year
  • Training on how to handle a lead and close a sale
  • Design support using the D’Vinci software
  • Help with increasing your product knowledge
  • Provides ongoing live training webinars
  • Assistance with managing and tracking your financials
  • Regional Marketing Manager for assistance with your local area marketing

technology

How Technology Supports Tailored Living

When it comes to technology, our philosophy is that it is the foundation of quality, service, and delivery the Tailored Living brand is built on. Our support team provides ongoing technology expertise to help you run your business. You don’t have to figure it all out on your own; you have customer service reps to handle all your support needs.

Like other facets of our business, we continue to find ways to advance our technology offerings. The ways in which consumers go to market are changing, and we are creating new channels to take advantage of them. We strive to make sure our Franchise Owners are prepared with the tools and support to find success in any market.

With the technological resources provided by Tailored Living, you will quickly learn how to attract, manage and convert leads to create a seamless business operation.

  • D’Vinci 3D design software
  • Customer Relationship Management (Touchpoint)
  • Local franchisee websites
  • Tailored Living national social media pages
  • Weekly and monthly newsletters
  • Tech support 12 hours a day

THE ULTIMATE SALES TOOL: D’VINCI

Our D’Vinci design software allows franchisees to complete project designs in minutes, right in front of the customer.

Whether you are designing a custom closet or a home office, D’Vinci will help you create stunning visuals to wow the client, and an accurate parts list to facilitate ordering for every project. The combination of vivid graphics and virtual walk-through capabilities creates a powerful presentation tool that will help increase sales.

  • Detailed 3D design software that is easy to use
  • All-in-one functionality: design, estimate and order
  • Allows the customer to visualize their room before purchase
  • Comprehensive ordering system improves accuracy

“D’Vinci for Beginners” is a portfolio of eight recordings that serves as an ideal self-paced training tool for new designers. We also provide an apprenticeship program that provides one-on-one design and sales coaching through the first phase of a new business.
Click here to watch an in-depth recording now.

Comprehensive operational platform

Touchpoint is the central sales and marketing tool for your business. It encompasses all the processes you will need to track and organize your points-of-contact with your current and prospective customers.
Customer Management

Lead Management
Customer Management
Appointments
Customer Care

Order Management

Price and Margin Management
Measurements
Quoting
Sales Order
Payments
Master Purchase Order
Invoice

Procurement

Vendor Management
Product Management
Product Configurations
Master PO to Vendor PO
PO Line Status
Quality

Customer journey

Standardize and automate key customer journey touchpoints to support an engaged customer experience.

lead
acknowledgement

design appt
confirmation

Design Appt
Reminder

order
summary

installation
appt schedule

completion &
thank you!

Touchpoint is a web-based tool, meaning it is accessible from any Internet-connected device. It is also built using Responsive Web Design, meaning it will scale to fit any size screen – from a phone to tablet to desktop computer.

Our Customers Love Us

“Tailored Living redesigned three of our closets and our laundry room. The [D’Vinci] program let me see the design before they installed. They are all very nice and professional and CLEAN! I would definitely use them again. ”

– Stephanie G, Florida